Not Much Content

While recently perusing my LinkedIn feed, I encountered this softly repining graphic:

Of course there's more than a smidgen of truth in the notion being alluded to here. I completely get it. Lots of talk at VR conferences, not much content, though. But there may be some sleight-of-hand at play here. While everyone's eyes are on production companies, and their inability to churn out content fast enough for our virtual appetites, the real action is taking place behind the scenes, and on a hugely grand scale. You see, no one is paying attention to the users themselves, many of whom are busy creating the content needed to speed the virtual reality revolution along its way. That's a big mistake, to not pay attention to user-generated content. I guess you could miss if, if you weren't paying much attention. For more insight, see next week's post.