December 9, 2013

Unlearned Lesson 1

Last week we talked about the recent problem with Apple’s new iPhone iOS7 making people sick. I suggested that the real story is about a lesson not yet learned. In fact, the real message is about two lessons not yet learned. I guess it’s time to re-learn these lessons. In this week's post, we will focus on lesson #1.

Lesson #1: The 3D experience requires thoughtful design
We need reminding about a number of key points here:
  • Companies creating 3D experiences must not be so entranced with their ‘cool’ technology that they forget about the user. The user experience, the human interface, should never come last. It should come first, especially when developing 3D content.
  • Companies creating 3D experiences in their products should consider the science and art of 3D communication, not be oblivious to it. In Clyde DeSouza’s Think in 3D, we see the importance of truly understanding the 3D medium before we deploy it.
Apple has tried to keep their 3D development ideas under wraps for years, but how secret are they, really? I heard beforehand about this one, and future 3D technologies Apple has in development, long ago. They did succeed, however, in secreting their 3D product features well away from the people who might have prevented this all along—the human interface experts, vision experts, and stereo experience designers. Poorly designed 3D can cause problems, all by itself. You have to pay attention to these things. It's a no-brainer.

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