This is
a message primarily for 3D technology companies (hardware and software
manufacturers, integrators, and resellers).
The Opportunity
You are invited to participate in a dynamic optometric
educational session at the American Optometric Association's annual conference, being held in Chicago on June 30th, 2012. The details
of this opportunity are detailed in the document embedded below, along with contact information.
The Business Case
There are two distinct
benefits associated with this opportunity:
First, this is an
opportunity to reach an elite group of consumers and their families. Optometrists
are in the top 12.5 percent of households per total money income according to
U.S. census data and the AOA’s Income
from Optometry survey.
Second, this event also represents an opportunity to make sure
doctors of optometry are sharing the message you would like consumers to
hear—not only that 3D/S3D viewing is a safe and appropriate technology for all
audiences, but that it can also uncover treatable vision problems.
Why It Matters
In 2011, efforts to increase awareness of the health benefits of
3D viewing resulted in more than a billion media impressions. But according to
the AOA’s 2011 American Eye-Q® survey, there is still work to be done
dispelling myths. Parents still reported some concern about the effects of 3D
technology, with:
- 53
percent of respondents, whose children are 18 or younger, believe 3D viewing is
harmful to a child's vision or eyes
- 29
percent feel very concerned that their child may damage their eyes due to
prolonged use of computers or hand-held electronic devices
Don’t miss this chance to ensure your message reaches consumers
through the collaborative strength of the American Optometric Association (AOA)
and 3D@Home consortium.
