This is a message primarily for 3D technology companies (hardware and software manufacturers, integrators, and resellers).
You are invited to participate in a dynamic optometric educational session at the American Optometric Association's annual conference, being held in Chicago on June 30th, 2012. The details of this opportunity are detailed in the document embedded below, along with contact information.
The Business Case
There are two distinct benefits associated with this opportunity:
First, this is an opportunity to reach an elite group of consumers and their families. Optometrists are in the top 12.5 percent of households per total money income according to U.S. census data and the AOA’s Income from Optometry survey.
Second, this event also represents an opportunity to make sure doctors of optometry are sharing the message you would like consumers to hear—not only that 3D/S3D viewing is a safe and appropriate technology for all audiences, but that it can also uncover treatable vision problems.
Why It Matters
In 2011, efforts to increase awareness of the health benefits of 3D viewing resulted in more than a billion media impressions. But according to the AOA’s 2011 American Eye-Q® survey, there is still work to be done dispelling myths. Parents still reported some concern about the effects of 3D technology, with:
- 53 percent of respondents, whose children are 18 or younger, believe 3D viewing is harmful to a child's vision or eyes
- 29 percent feel very concerned that their child may damage their eyes due to prolonged use of computers or hand-held electronic devices
Don’t miss this chance to ensure your message reaches consumers through the collaborative strength of the American Optometric Association (AOA) and 3D@Home consortium.